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Industry support builds for Pure Digital Show in Amsterdam

Pure Digital will provide a forum and focus to improve on digital printing awareness.

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By: Greg Hrinya

Editor, Label & Narrow Web

The Pure Digital Show, which will take place in Amsterdam, has attracted the strong support of some of the leading names in print technology, including HP, Canon, Felix Schoeller, Mimaki, Tonejet, and Sihl. The event has also received support from associations such as SI’BON, IGI, and DGI.

Frazer Chesterman, co-founder says, “Pure Digital Show is a new digital print event that is designed for the creative industry, and this is why we are gaining some impressive support. It is unique and indicative of a changing market where new events are needed to perform a new role. As with the InPrint Show, Pure Digital will bring new people and businesses together, creating fresh opportunity and markets for an industry under pressure to compete at the highest level.

“We are delighted that many of the leading names in the market are already supporting this event,” he adds. “They are participating because they recognize that to grow the demand for digital print, we must inspire the creative industry. Digital printing still stands for less than 3% of all print and this is because the creative industry is not exploiting the huge potential of digital printing. Pure Digital will provide a forum and focus to improve on this.”

Since the launch, the response has been strong as leaders signal their support by confirming exhibition space April 17-19, 2018, in Amsterdam, the Netherlands.

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